Effective Date: April 28, 2026
What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, or other mobile devices when you browse websites. They are widely used to make websites function more efficiently, remember your preferences, and provide analytical data to the website owners.
Types of Cookies We Use
To provide the best, most optimized experience on SpeedWallop, we utilize the following categories of cookies:
Strictly Necessary Cookies
These are essential for the website to function properly. They include cookies that enable you to log into secure areas of our website, utilize a shopping cart, or load pages quickly. These cannot be switched off in our systems.
Performance and Analytics Cookies
We use third-party analytics services, such as Google Analytics, to collect information about how visitors navigate the wild terrain of our site. This helps us know which pages are visited most often and if users are receiving error messages. These cookies collect data in an aggregated, anonymous format.
Functionality Cookies
These allow the website to remember choices you make (such as your username, language, or the region you are in) to provide enhanced, personalized features.
Targeting and Advertising Cookies
These cookies record your visit to our website, the pages you visited, and the links you followed. We, along with third-party affiliate networks (like Amazon Associates), use this information to track referral sales and make advertising more relevant to your outdoor interests.
Web Beacons and Pixels
In addition to traditional cookies, we may use web beacons (also known as clear GIFs or tracking pixels) in our marketing emails. These tools help us track whether you open a dispatch email and click on the links inside, allowing us to measure the success of our survival content.
How to Manage and Control Cookies
You maintain the right to decide whether to accept or reject cookies.
Browser Settings
You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website, though your access to certain functionality and areas may be restricted. To learn how to manage cookies, visit the help menu of your specific browser (Google Chrome, Mozilla Firefox, Apple Safari, etc.).
Opt-Out Tools
To prevent your data from being used by Google Analytics specifically, you can install the Google Analytics Opt-out Browser Add-on.